Aros Edövägen
This project focused on visualizing the atmosphere of three new apartment buildings in Orminge, with an emphasis on comfort, texture, and natural materials. Our intention was to create a calm, lived-in feeling that would resonate emotionally with potential residents. The wooden interiors echo the natural cladding of the building’s facade, forming a seamless transition between inside and out.
Image Approach
The visual story unfolds in the golden hours of late afternoon. Soft light enters the space, guiding the eye toward the terrace and the surrounding greenery. From carefully styled details in the kitchen to the gentle flow of curtains in the breeze, each image was crafted to evoke the sensory experience of a summer day at home.
Marketing Purpose
These images were developed as part of the marketing campaign for the development. By emphasizing tactile materials and lived-in vignettes, the visual narrative helps viewers imagine their own future memories in the space—making the property more approachable and emotionally engaging.