Tesla Hub: A Day-to-Night Visualization for Mileway
This project was commissioned to visualize the transformation of an existing industrial facility into a modern Tesla service and delivery center. The aim was to communicate the functionality and identity of the brand through a sleek, contemporary architectural envelope. The visualizations focused on clean lines, strong horizontality, and high material contrast. With the iconic Tesla flags and branding elements carefully integrated, the building takes on a sharp, tech-forward appearance while remaining approachable and well-integrated into its context.
Atmosphere and Storytelling
Two key images were created to narrate different moments in the daily life of the facility—one under bright midday light, emphasizing clarity and material detail, and the other during dusk, where interior lighting and subtle reflections bring warmth and life to the structure. This dual approach not only illustrates the project’s functionality across a full operational cycle but also adds emotional depth, evoking both high-tech precision and welcoming ambiance. The parked Teslas, glowing windows, and clean environment complete a strong visual identity aligned with Tesla’s design language.